Idagba
Project Duration
21-days
Date
July 2021
My Role
Digital Marketing/Designer
Team
Herbert Olinga: UI/UX designer
Idagba is a solar energy startup established in the summer of 2020. It invests in providing solar design software that is tailored to Nigeria’s specific needs and context.
Context
This was an intensive 30 days client project done by a team of two people during the Novustack Innovation Readiness Training Exercise.
The Prompt
To standardize and create digital material that
Idagba will use for its social media communication, presentations and website visuals.
The Solution
We focused on rebranding the logo and creating a brand style book, PowerPoint slides templates, social media templates for Idagba and a brand Marketing guide.
Strategy
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Design
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Market research
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Project Management
Process
As a startup, Idagba was trying to standardize and define its brand. As a digital marketer, I was able to identify that the brand lacked a digital strategy. I worked towards creating a brand strategy for Idagba. I focused on creating a feasible content strategy, social media strategy, ads strategy, and worked on the brand style guide. This page covers all the brainstormed ideas and the services I rendered to the brand.
Social Media Templates and Strategy
We designed a social media strategy and developed beautiful templates in adherence of the brand colors. We created designs for different purposes including partnership posts, birthday posts, educational posts, holiday posts, brand core values post and sales posts. We suggested that the posts be arranged adopting the alternate post pattern for instagram posts.
Power Point Templates
The power point template slides were created to adopt the colors of the brand. To maintain the brand personality, we went for designs that were clear and represented what the Brand core values of Idagba are.
